When you google “SEO Tools,” you’ll find a long list of articles and ‘ultimate guides’ on the top x Search Engine Optimization tools. We don’t doubt the many content creators out there have compiled many helpful recommendations.
But we wanted to approach the matter a bit differently.
We’re of the opinion that, in this case, less is more.
Sure, we could provide you with six different free tools for each aspect of SEO. That does have merit, especially for those of you who like to test a bunch of new tools. There’s also many of you, however, who want to quickly find a few good options, so you can start upping your SEO game ASAP.
That’s why we’ve limited our list, cutting out as much overlap as possible between tools. If we have it in there, it’s essential. Ultimately, we just want to share the free SEO tools that have served us best.
SEO’s not an exact science, nor is it rocket science. So you don’t need to use expensive SEO services or enroll in an SEO Certification program. You can do most of it on your own, and we’re here to help.
|NOTE||What we’re trying to create is a ‘suite’ of SEO tools that complement each other. You don’t need the clutter and headache of twenty different tools to practice effective SEO.|
Keyword research is one of the fundamental aspects of SEO. If you don’t target the right keyword phrase, your web page will have a hard time bringing innoresearch traffic. So how do you find the statistics and figures for keywords? Keyword research tools.
One of, if not the most, comprehensive free SEO toolkit around, Ubersuggest can do much more than just keyword research. Its handy ‘keyword ideas’ feature, though, provides you with a long list of search terms related to your target keyword. If you want a free tool that does everything pretty well, look no further.
Google Trends allows you to track how keywords are performing based on month and region. If you create topical content, the search giant can provide you with a wealth of keywords for you to target on a daily basis. You can also find keywords that people consistently search throughout the year.
|TOP TIP||While creating trendy content will bring you a lot of views in a short period of time, you should also consider developing material that’s evergreen. In other words, content that will always generate interest.|
Answer the Public is a unique take on keyword research. Memorable visuals aside, the site generates the top questions people search for when using your keyword. Its results can help you come up with titles that match actual queries.
For further ideas, Answer the Public provides more phrases based on different prepositions and comparisons. Just know that you have a limited number of free searches.
Backlinks are ‘upvotes’ for search engines. The more you have, the higher your search ranking will be. Link building tools help you find leads and opportunities to get backlinks from other site owners.
Ahrefs is the industry standard. While definitely far less robust than the paid product, the Ahrefs Backlink Checker offers some good information for you to use. Check out what sites are sending your competitors links, and think about how you can create similar but improved content to ‘steal’ backlinks.
Side note: Learn more in-depth about how to use backlink checkers to build links.
Want to offer a guest post to a site owner but can’t find their contact information? Hunter.io acquires the email of the site administrators. Make sure you craft your message well, keeping it short and sweet.
On-page SEO refers to the practices that make your pages easily discoverable and identifiable for search engines, and readable and relevant for the user. For example, your target keyword needs to appear in the title, meta description, headings, and so on.
Yoast is a convenient on-page SEO tool for those of you who use WordPress. The easy-to-use plugin simplifies on-page SEO by analyzing your web pages and giving you clear instructions on how to improve them.
Read our comprehensive guide on Yoast.
Search engines reward pages with exact titles, URLs, and meta descriptions that are fully previewed in the search results. SERPism keeps you from creating snippets that are too short or long. You don’t even need to sign up to take advantage of this tool.
Does your page load quickly? Do you have broken links? These factors determine whether people stay on your pages. Search engines decrease your search rankings if people are quickly clicking off your site. Technical SEO tools analyze the performance of your web pages.
Akin to Ubersuggest, you won’t find a more complete and free technical SEO tool than Screaming Frog. Even more options are available for those of you willing to pay. From finding broken links to giving you a visualization of your site, Screaming Frog provides a great deal of value for free.
GTmetrix gives you a comprehensive performance report for your site. The ‘Performance Scores’ and ‘Page Details’ give you a clear indication of your website’s technical aspects. Because they give you a complete breakdown, you get immediately actionable items for you to improve your website’s architecture.
Have a lot of high-resolution images on your website? ShortPixel compresses your images while retaining the quality. If you want to make basic adjustments to an image, you can do that on ShortPixel’s website, as well. Make sure your website loads quickly by using ShortPixel.
Ready to build your own suite of free SEO tools? This would be a good time to give your website a much-needed overhaul. Go ahead and perform an SEO audit to figure out exactly what you need to do to improve your website’s SEO.
Good luck! Doing SEO on your own is definitely admirable. However, it will take a lot of time and effort, especially the link building part.
That’s why we’re here to help out.
We developed artificial intelligence to take the burden of link building off of your shoulders. Our automated, 24/7 search finds the exact keyword phrases that will bring you the most organic traffic. Our backlinks possess the value of multiple standard backlinks.
Plus, we can keep our prices down because, obviously, AI’s don’t get paid salaries.
|Bad Backlinks||Quality Backlinks|
|Pages with a list of links and no content||Guest Posts with exact keyword phrase and rich content|
|From irrelevant and unreliable sources||From relevant and reliable domain authorities|
|Potential ranking penalties for violating Google’s Webmaster Guidelines||No risk of penalties|
Moreover, our backlinks are reliable and trustworthy because we tap into our growing community of site owners. We do not dump a bunch of links in an aggregator site just to satisfy a quota.
Investing in our service will bring your pages quality backlinks for effective, long-term growth. We provide regular maintenance, so our backlinks consistently deliver organic traffic for years to come.